What is Google Search Console? 

Google Search Console, also known as Google Webmaster Tools, is a free service that can improve your web page’s visibility via improvement in SEO metrics. The service offers a variety of tools to increase your web page’s organic profile such as the ability for your site to be found and crawled, properly indexed, analytical data, and more. Google themselves recommend anyone with a website utilize this free service to optimize their online presence. Getting started using this service is an easy way to be found online, increase your leads, and potentially, customers.

The ability for your site to be found and crawled by Google is one of the biggest ways to improve your visibility by being shown on a search engine result page (SERP). One of the most important ways to have the crawlers properly work is a sitemap. The sitemap is going to be the way the crawler interfaces with your web page and reports back to Google for indexing purposes.

Indexing means that crawler has been able to interface with your web page and has stored the page in Google’s index. This is the next step in presenting your site on a SERP and helping it to be found and drive up the reach, impressions, and conversions of your business’s web page.

After indexing, once your page can be seen, Google Search Console offers an array of analytical tools so you can see how your site is being viewed and even links to it. Being able to tailor your site to increase these backlinks and impressions can be a boon to your business.

Google Search Console offers these services among others as a free and easy way to help increase your site’s reach and profile. This an easy way to improve your business’s SEO practices and potentially, profits.